Durable.
Stain-resistant.
Will not fade.
The right formula.
When it comes to coming up with bold, impactful and strategically sound ideas, luck has nothing to do with our success. We’ve worked hard, hired really bright people, forged strong relationships with great clients and built our business around creating targeted, results-driven ideas. And despite the fact that we’re located in Calgary, we’ve had the chance to sink our teeth into some real big brands including Hbc, Future Shop and many more. Whether we’re applying traditional or social media to a client in Calgary or California, it’s not about making people buy into what we do, it’s about making them buy into what our clients do.
What's with the laundry thing?
Glad you asked. While it may sound a little strange, we’re actually a lot like a Laundromat. We use our minds, ideas and tools to rejuvenate brands and make them stand out. Some may need the gentle cycle, a few need the heavy duty wash and others require some extra time in the spin cycle. And while there are other cleaning agents out there, we just happen to be the only high
efficiency one.
Our Clean Freaks
We’re a small group of marketing fiends, but a fierce one nonetheless. And we’re certainly passionate about generating big, bold ideas. If you’re interested in getting to know more about who’s separating the lights from the darks, here’s your chance.
Leaders
Scott Martin
CEO, Client Relations
As a Strategist, Scott’s career has spanned more than twelve years. Previously he served as Vice President of CRM/Alliances of Critical Mass, CEO of NextClick: The Personalization Agency, & Vice President of Rare Method. Scott was also a co-founder and President of The Personalization Industry Consortium. The Personalization Consortium – co-chaired by Don Peppers & Martha Rodgers – formed as a non-profit advocacy group to promote the development and use of responsible one to one marketing technology and practices.
Throughout his career, Scott has been asked by media to provide industry commentary in publications such as: Globe & Mail, The National Post, CNN.com, Direct Marketing News, B2B Marketing, Marketing News, Strategy Magazine, E-business Journal, & 1to1 Marketing Magazine. Recently Scott was asked to Judge at Ad Tech New York, reviewing the top campaigns in North America.
He has been a sought after speaker at several industry leading conferences in Boston, New York, Los Angeles, Chicago, San Fransisco & Canada. In addition, he has been asked to write endorsements, quotes, and comments for Industry leading authors of several books including: Why CRM Doesn’t Work, Advertising Interactivity, Making It Personal, and Loyalty Marketing.
Mike Allan
CSO, Strategic Services
Mike Allan has been designing and executing on innovative direct marketing solutions for more than 12 years.
His career began with a Bachelor of Arts In Communications in 1991 and he moved quickly in the field of video and interactive media production immediately after graduation.
For more than 6 years, Mike worked with Street Smart Strategic Planning Inc., a brand consultancy, account planning and qualitative market research firm. Mike worked with clients such as Dodge, Ford, Bayer Corporation, Dow Agrosciences and a number of others.
Mike Allan was made VP of Strategic Services for Rare Method in 2002. In that capacity, he was responsible for designing and executing direct and interactive marketing campaigns for clients such as Travel Alberta, Shell Canada, Dow AgroSciences and Canada Olympic Park.
Now a Senior partner with SDMG, Mike Allan is constantly looking for innovative ways to ensure our clients get the most ‘bang for their buck’ with all their marketing efforts.