WestJet Launches Get Set

SEP 13, 2006 - 08:30 ET

CALGARY, ALBERTA--(CCNMatthews - Sept. 13, 2006) - WestJet (TSX:WJA) today announced the launch of Get Set, an innovative desktop application tool that brings instantaneous WestJet offers and hot deals from WestJet partners directly to computers.

This innovative product from WestJet gives guests access to great flight offers based on their travel preferences. Get Set allows guests to customize the information they want to receive and then generates a notification that alerts them to affordable, reliable and easy-to-book flights and travel packages from WestJet and WestJet Vacations as well as exclusive offers from preferred WestJet partners.

"Our guests have many travel options and busy schedules. Get Set lets our guests know when we've found a match for their travel preferences and brings the best WestJet deals and partner specials directly to them. Once our guests try Get Set, we are confident they will see how easy it is to use and how much time it saves. Now, if only Get Set could water the plants and take out the garbage too!" said Dave Jones, WestJet's Director of E-business.

In addition, the Get Set application provides quick and easy access to popular WestJet travel tools like Web check-in, Flight Reminders, Flight Tracker and flight schedules.

Mike Allan, SDMG Senior Partner, commented, "After many months and countless hours working closely with WestJet, we are thrilled with the end result. Everyone at SDMG whole-heartedly embraces WestJet's philosophy of empowering customers with product information that is personalized to their individual preferences. We believe Get Set will be adopted as a new airline industry standard in branded desktop marketing, giving WestJet customers unprecedented control over their own customer experiences."

Guests can start planning their next trip by clicking on the "Download" button located at westjet.com/getset. When they hear Get Set's "bing bong" seatbelt sound, they will know their trip is just a click away. Now, get ready....Get Set....go!

About WestJet:

Marking its tenth anniversary this year, WestJet is Canada's leading low-fare airline offering scheduled service throughout its 33-city North American network. Named Canada's most respected corporation for customer service in 2005, WestJet pioneered low-cost high-value flying in Canada. With increased legroom and leather seats on its modern fleet of Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu on the majority of its fleet, WestJet strives to be the number one choice for travelers.

About SDMG:

Strategic Direct Marketing Group (SDMG) is a boutique direct marketing agency with a passion for response based programs. SDMG works with companies in the retail, sport and travel industries helping them reach, acquire and retain customers with the right message at the right moment through direct media. SDMG uses a broad range of proprietary technologies to execute programs such as: Live Chat, E-mail Marketing, Direct to Desktop, contesting and analytics. The underpinnings of each program are in-depth strategy and traditional direct marketing tactics, giving customers the results they need.
SDMG is headquartered in Calgary, AB and serves clients from Toronto to Vancouver and in the U.S. including; Best Buy, FutureShop, Sears, HBC, Intrawest, Palace Sports & Entertainment, Detroit Pistons, Coast Hotels, Forzani Group, and WestJet.