Case Study :: Future Shop

Future Shop Gift Cards make idea employee and customer corporate incentives. The goal of this campaign was to build interest in Future Shop Gift cards among HR & Sales Managers in Canadian corporations who met the target profile.

Using a combination of Direct Mail, email marketing (opt-in email lists and Future Shop house lists) and online advertising, the goal was to generate a minimum of 200 qualified B2B leads during the six week campaign.

Not only did the SDMG team exceed the 200 lead benchmark established by the Future Shop Card Marketing team, they literally blew the benchmark away by generating an unprecedented 1500+ leads in a matter of weeks.