Founders

Scott Martin, Managing Partner

As a strategist over the past decade his carrer has spanned from hands on Relationship Marketing to running his own agency. Previously he served as Vice President of CRM/Alliances of Critical Mass, CEO of NextClick: The Personalization Agency, & Vice President of Method Mail.

In tandem (over the past 5 years) as Founder and President of The Personalization Industry Consortium he has demonstrated his vision of influencing and leading the Marketing Industry toward ethical information best practices. The Personalization Consortium is Co-Chaired by Don Peppers & Martha Rodgers-formed as an non-profit advocacy group to promote the development and use of responsible one to one marketing technology and practices.

Throughout his career Scott has been asked by media to comment on his views in publications such as; Globe & Mail, The National Post, CNN.com, Direct Marketing News, B2B Marketing, iMarketing News, Strategy Magazine, Ebusiness Journal, & 1to1 Marketing Magazine.

Recently Scott was asked to Judge at Ad Tech New York reviewing the top campaigns in North America. He has been a sought after speaker at several industry leading conferences in Boston, New York, Los Angeles, Chicago, San Fransisco & Canada. In addition, he has been asked to write endorsements, quotes, and comments for Industry leading authors of several books including: Why CRM Doesn't Work, Advertising Interactivity, Making It Personal, and Loyalty Marketing.

SCOTT MARTIN, MANAGING PARTNER, SDMG
TEL: 1-403-770-2804
EMAIL: scott@strategicdirectmarketing.com

Mike Allan, Senior Partner

Mike Allan has been designing and executing on innovative direct marketing solutions for more than 12 years.

For more than 6 years, Mike worked with Street Smart Strategic Planning Inc., a brand consultancy, account planning and qualitative market research firm with clients from North America. Mike worked with clients such as Dodge, Ford New Holland, Bayer Corporation, Dow Agrosciences and a number of others. In that time, he also architected custom brand research analysis software, and authored more than 80 CD-ROM based marketing presentations.

As a Principal with Stickman Interactive Inc., Mike Allan worked for more than 2 years to create interactive solutions for such clients as Bayer, Monsanto, Dow AgroSciences and SaskTel. Stickman Interactive Inc. was acquired by RareMethod Interactive Studios in 2001. Stickman's work consisted mainly of web, print and CD-ROM based projects.

Mike Allan was made VP of Strategic Services for RareMethod in 2002. In that capacity, he was responsible for designing and executing direct and interactive marketing campaigns for clients such as Travel Alberta, Shell Canada, Dow AgroSciences, Canada Olympic Park, and a host of others.

During his tenure at RareMethod, Mike created the MethodMail Strategic Email Marketing platform, and executed a number of very successful long term email programs with clients such as Getty Images and Travel Alberta.

Now a Senior partner with SDMG, Mike Allan is constantly innovating to ensure our clients get the most 'bang for their buck' with all their marketing efforts.

MIKE ALLAN, SENIOR PARTNER, SDMG
TEL: 1-403-770-2806
EMAIL: mike@strategicdirectmarketing.com